Wetpaint, a service that allows you to create your own social Web site and Altimeter Group, a digital strategy company, recently released a report on the value of social media engagement. The numbers are in; carving out a social media niche for your brand pays dividends.
There are too many social media platforms to count and [...]
Entries from July 23rd, 2009
Your Social Media Niche
July 23rd, 2009 · No Comments · Social media
Tags:ROI·Social media·Strategy
Pay As You Go for PR
July 23rd, 2009 · No Comments · Public relations
In the June issue of PR Week, a mainstay in our office, two industry veterans discussed an issue dear to my philosophy: fee retainers vs. billing for services rendered. Sean Cassidy, president of DKC, advocates for set monthly retainers. In his opinion, “the fixed monthly retainer means that account teams spend their time on activity, [...]
Tags:Billing·Public relations
