A recent, potential bout of bad press for one of our clients reminded me of the importance of developing a thoughtful, clear communication plan when a “bad issue” raises its ugly head.
Our client called us because there was a criminal investigation surrounding an employee at the workplace and it was going to be picked up [...]
Entries from August 19th, 2009
Staying Calm in the Storm
August 19th, 2009 · No Comments · Uncategorized
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4 Ways to Extend the Life of Your Email Newsletter
August 6th, 2009 · No Comments · Marketing
Email newsletters–when well-written, visually stimulating and informative–are a cost-effective way to communicate with an audience. A few simple steps can help extend the life of an e-newsletter, compounding the return for your effort to create emails that people will actually open.
Include a link to past issues on your Web site
Embed a link in your e-newsletter [...]
