Happy Holidays

For people who grew up with technology, this entry may not mean much.  And let me make it clear, I’m a huge fan of technology.  

Twenty years ago I was a little shocked at the cost of my first fax machine, but I quickly learned how much it was really worth. My first computer cost an arm and a leg, but man, could I do some great stuff.  The acceleration of the design process was amazing with technology, from layout programs to PDFs (though I staunchly believe that design is diluted by the fact that anyone, with or without an understanding, can whip out collateral, yuck).  And honestly, I can’t remember how much time everything took and what I did before the internet.  I love technology. 

That said, I am a hold out about a few things.  Holiday (yes, Christmas) cards, thank you cards, birthday cards, letters.  I know, e-cards save energy, resources and time, but they aren’t the same.  I like the hand-written word.  There is something wonderful about handwriting and personal notes.  I appreciate an e-card or that someone cares enough to shoot a thank you email, but I may always be a traditionalist for a hand- written note; it just feels good. I like papers, envelopes, ink and layouts.  I like holding it in my hand and setting it on a table for a few days to appreciate it.

It’s something to think about when you interact with your clients, too.  The handwritten note still says class, something a little extra.

After all that, as ironic as it may be, happy holidays to you and all the best in the New Year.