You know your customers are active on Twitter so you created an account and have even tweeted a few times. Good for you. Now, how do you build a core group of followers who are interested in your tweets and will help you build your business through their Twitter networks and good, old-fashioned word-of-mouth advertising?
Host an event (live or virtual) and publicize it. Create a Twitter hash tag for the event (something like #greatevent that people can include in all of their tweets about the event before, during and afterward). Publicize the event through all the channels you use to communicate with your leads and clients, include the hash tag and ask everyone to use it when they tweet about your event. You can set up a Twitter search for your #greatevent hash tag and watch the tweets roll in.
This will help you identify a core group of loyal followers. By tweeting about your event to their network of followers, they help you expand the reach of your event. And some people from this extended network will be interested enough to start following you on Twitter.
Voila! You’re further along the path toward building a robust Twitter following after just one event and a little publicity. (Don’t forget to monitor the chatter, respond and retweet when appropriate, and thank new followers for their interest to keep the momentum going.)
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