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Entries from January 19th, 2010

Trade secret

January 19th, 2010 · No Comments · Communication tools, Public relations

How do you guarantee the success of a pitch more times than not? Link it to a hot-button news topic. Even better, pitch a story about an emerging trend—those gems of leads that give journalists insight into something on the verge of explosion.
A sixth sense for the next hottest trend is an asset whether you [...]

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Boomer Group connecting with staffing world via Twitter

January 12th, 2010 · No Comments · Uncategorized

Pivot client Stephanie Klein, the President and CEO of the Boomer Group staffing firm in Denver, is making great strides by marketing herself and her company on Twitter (www.twitter.com/boomergroup).
Stephanie’s building a nice following and exchanging ideas with others in the world of staffing and HR – a field that relies heavily on networking and contacts. [...]

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