How do you guarantee the success of a pitch more times than not? Link it to a hot-button news topic. Even better, pitch a story about an emerging trend—those gems of leads that give journalists insight into something on the verge of explosion.
A sixth sense for the next hottest trend is an asset whether you make the news, report the news or want to be the news, but not a talent everyone possesses or cares to cultivate. If you’re limited to the traditional five senses, Google Insights is a tool worth bookmarking. Not only does it provide links to top stories by keyword, but you can use it to predict trends by category, season, location or time frame.
When it seems like “there’s an app for that” for just about everything, give this one a try to find the hook for your next winning pitch.
0 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.