PR Play

For people who grew up with technology, this entry may not mean much.  And let me make it clear, I’m a huge fan of technology.  
Twenty years ago I was a little shocked at the cost of my first fax machine, but I quickly learned how much it was really worth. My first computer cost an [...]

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This is not a groundbreaking technique, but it will make your e-mailed press releases and other communications look more professional. Sometimes the simplest techniques are the most important …
While most professionals realize that you can send out an email to multiple people without showing every recipient’s email address to everyone receiving the email, I’m guessing [...]

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A recent, potential bout of bad press for one of our clients reminded me of the importance of developing a thoughtful, clear communication plan when a “bad issue” raises its ugly head.
Our client called us because there was a criminal investigation surrounding an employee at the workplace and it was going to be picked up [...]

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