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Marketing and Public Relations News from Pivot Communication :: Boulder, Colorado

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BI Incorporated to feature BI TAD™ Continuous Alcohol Monitoring System at National Law Enforcement and Corrections Technology Center Conference

June 21st, 2010 · No Comments · Client News

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Dorothy Ginsberg joins Altitude Edge Consultants

June 7th, 2010 · No Comments · Client News

David Reyes, principal, Altitude Edge Consultants, announces that Dorothy Ginsberg has joined the health care consulting organization. Ms. Ginsberg adds extensive aging services expertise and experience to the firm, having served until now as the State Administrator for all New Jersey Program of All-inclusive Care for the Elderly (PACE) programs.

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BI TAD featured at national conference

June 4th, 2010 · No Comments · Client News

BI Incorporated to feature BI TAD™ Continuous Alcohol Monitoring System at National Association of Drug Court Professionals Conference

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Boston Globe features Dr. Larry Burt

April 27th, 2010 · No Comments · News stories, Public relations

Dr. Larry Burt from South Shore Dentistry (a client) was featured in the Boston Globe this weekend. He’s hosting a Dentistry From The Heart event on May 16 and expects to treat as many as 150 patients during the event.

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KWCH 12 features BI Incorporated offender reentry program

April 22nd, 2010 · No Comments · News stories

BI Incorporated operates community-based treatment and training programs for offenders. KWCH 12 in Wichita, Kan., covered a recent transition celebration. Offenders who successfully completed the program were honored for their achievements during the celebration.

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Cuban blogger blocked but undeterred

April 9th, 2010 · No Comments · Social media

Blocked Cuban blogger’s persistence is reminder of the power and draw of social media.

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Reading list

April 2nd, 2010 · No Comments · Communication tools, Public relations

Someone recently said to me, “I’m only as good as the last book I read.” Poignant words that got me thinking.

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Trade secret

January 19th, 2010 · No Comments · Communication tools, Public relations

How do you guarantee the success of a pitch more times than not? Link it to a hot-button news topic. Even better, pitch a story about an emerging trend—those gems of leads that give journalists insight into something on the verge of explosion.
A sixth sense for the next hottest trend is an asset whether you [...]

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Twitter Buildup

December 4th, 2009 · No Comments · Marketing, Social media

You know your customers are active on Twitter so you created an account and have even tweeted a few times. Good for you. Now, how do you build a core group of followers who are interested in your tweets and will help you build your business through their Twitter networks and good, old-fashioned word-of-mouth advertising?
Host [...]

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Letterman’s Confession

October 2nd, 2009 · No Comments · Public relations

David Letterman began his show last night by telling a story* to the audience. He told of getting into his car to find an envelop that contained evidence of his sexual relationships with female staff and a letter requesting $2 million in return for not publishing that evidence. In an awkward moment met with uncertain [...]

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