I’ve got a short attention span. And my attention span is probably longer than most. So when I read a business book, I like folks who get to the point. Just read Thomas Friedman’s Hot, Flat and Crowded. While I loved this book (and it’s not really a business book as much as a socio-political [...]
Entries Tagged as 'Marketing'
EPOCH Senior Living shines in Namaste Care features
May 13th, 2010 · No Comments · Marketing, Public relations
Our friends at EPOCH Senior Living are receiving excellent coverage of their unique Namaste Care program for residents with advanced Alzheimer’s disease or dementia. A recent study of the benefits of Namaste Care led to features in Provider Magazine and the Journal of Gerontological Nursing.
These articles are great for EPOCH because they tell a compelling [...]
Tags:EPOCH Senior Living·Joyce Simard·Namaste Care·Provider Magazine
A Reason to Yelp
April 5th, 2010 · No Comments · Marketing, Public relations
I’m in PR, but I don’t like it when PR firms try to intentionally mislead audiences. Maybe I’m naive, but I think such practices give PR and marketing a black eye. The goal of PR is to engage audiences that need to know about each other – consumers may have a need, companies have a [...]
Tap your fans
March 18th, 2010 · No Comments · Marketing
One of your most credible claims to excellence and value are satisfied customers and what they say about you. Why not ask for their endorsement?
One of our senior living clients wanted to run local ads promoting the safety and quality of care they provide to the frail seniors living there. When we talked about the [...]
Tags:
Twitter Buildup
December 4th, 2009 · No Comments · Marketing, Social media
You know your customers are active on Twitter so you created an account and have even tweeted a few times. Good for you. Now, how do you build a core group of followers who are interested in your tweets and will help you build your business through their Twitter networks and good, old-fashioned word-of-mouth advertising?
Host [...]
Tags:Twitter
4 Ways to Extend the Life of Your Email Newsletter
August 6th, 2009 · No Comments · Marketing
Email newsletters–when well-written, visually stimulating and informative–are a cost-effective way to communicate with an audience. A few simple steps can help extend the life of an e-newsletter, compounding the return for your effort to create emails that people will actually open.
Include a link to past issues on your Web site
Embed a link in your e-newsletter [...]
