Someone recently said to me, “I’m only as good as the last book I read.” Poignant words that got me thinking.
Entries Tagged as 'Public relations'
Letterman’s Confession
October 2nd, 2009 · No Comments · Public relations
David Letterman began his show last night by telling a story* to the audience. He told of getting into his car to find an envelop that contained evidence of his sexual relationships with female staff and a letter requesting $2 million in return for not publishing that evidence. In an awkward moment met with uncertain [...]
Tags:Public relations
Pay As You Go for PR
July 23rd, 2009 · No Comments · Public relations
In the June issue of PR Week, a mainstay in our office, two industry veterans discussed an issue dear to my philosophy: fee retainers vs. billing for services rendered. Sean Cassidy, president of DKC, advocates for set monthly retainers. In his opinion, “the fixed monthly retainer means that account teams spend their time on activity, [...]
Tags:Billing·Public relations
