Email newsletters–when well-written, visually stimulating and informative–are a cost-effective way to communicate with an audience. A few simple steps can help extend the life of an e-newsletter, compounding the return for your effort to create emails that people will actually open.
Include a link to past issues on your Web site
Embed a link in your e-newsletter [...]
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Tags:email newsletters·Marketing·Strategy
Wetpaint, a service that allows you to create your own social Web site and Altimeter Group, a digital strategy company, recently released a report on the value of social media engagement. The numbers are in; carving out a social media niche for your brand pays dividends.
There are too many social media platforms to count and [...]
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Tags:ROI·Social media·Strategy
