Update: email is still thriving. 3.8 million worldwide email users send 281 million daily emails in 2018, according to the Radicati Group’s latest email statistics report. Those numbers are projected to grow to 4.1 million email users and 319 million
When it comes to converting potential senior living residents to actual residents, there are some tried-and-true methods you’re likely using, like phone calls, in-person meetings and tours. While these are great practices, you should also consider how to digitally capture
If you’ve ever helped organize a special event, you know it’s far from a quick afternoon task. Between conception, invitations, venue, food, decorations, entertainment and other factors, event planning can require dozens of hours of work with many hands on
For people who aren’t a part of “the media,” the entire industry can seem mysterious, impenetrable, and even scary, but learning how to attract media coverage can be a powerful way to show your community’s value and get people to
Raise your hand if you’ve been handed a flyer on the street, only to throw it in the next available trash can. Let me guess: you tossed the flyer because you weren’t interested in its message or offering, right? Seems
Like it or not, online reviews matter. According to a December 2016 report by the Pew Research Center, 82% of U.S. adults say they at least sometimes consult online reviews and customer ratings before purchasing an item for the first
As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what makes a story compelling, you will be better equipped to pitch your idea with confidence.