SEO, or search engine optimization, is the foundation of most online marketing these days. If you’re a senior living operator and you want clients to find your site, you need to incorporate SEO as part of your ongoing marketing strategy.
If you’re looking for a powerful salesperson who effortlessly instills trust and reliably converts leads, try the dining room. Your residents can be the most effective advocates for your community in many ways. Since they’ve already settled in, they’re what
While Facebook is still a dominant social media channel—and an important advertising tool for businesses trying to market their products and services—governmental scrutiny and charges of bias against its advertising platform have prompted the social network to change their policies
Do you think its time to have “the talk” with your parents about transitioning them to a senior living community? You may be worried about how mom and dad will respond. Will they be defensive, thinking you’re trying to take
It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the other end of the line, maybe even a sale was made. As a marketer creating
Perhaps you’ve heard the saying “Jack of all trades.” Maybe you are a Jack, or Jill, of all trades yourself. What you may not know, however, is that the full saying is “Jack of all trades, master of none.” Senior
Each chapter of life brings new challenges. Moving from a home and into a retirement community will be one of the biggest challenges that a senior and their loved ones will face. Yet, this chapter of life can be rewarding