Marketing Insights

Brand Standards

Branding: Why Bother With Brand Standards?

Without a brand, and brand standards to keep that brand and your business’ messaging consistent, you run the risk of confusing your audience and, worst of all, getting lost in the crowd. Branding is more than your name and logo.

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Facebook Ad Campaign

The Basics of A Successful Facebook Ad Campaign  

We’ve been in the senior living marketing business for quite a few years now, and we’ve determined that nothing intimidates senior living operators and marketers more than the word “Facebook.” When we add the phrase “ad campaign,” they’re ready to

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Senior living marketing: In-house versus agency

Senior Living Marketing: In-House Versus Agency

In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a PACE program, skilled nursing facility or memory care program, you compete locally for the attention

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