online reviews

Got Reviews? 5 Essentials of Online Reputation Management

Like it or not, online reviews matter. According to a December 2016 report by the Pew Research Center, 82% of U.S. adults say they at least sometimes consult online reviews and customer ratings before purchasing an item for the first time, while 40% say they always or nearly always rely

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Ever since Uber, Lyft and Airbnb hit the market, the idea of ownership has become passé and the concept of sharing has taken over our economy. The success of these David-turned-Goliath companies that kick-started the sharing economy leaves little doubt that a collaborative economy just makes sense: sharing products and

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Search Engine Optimized Blog Posts for Senior Living Marketing

SEO Blogging: Are your blog posts search engine optimized?

If written well, blog articles add educational and informative content to senior living community websites. Additionally, these articles offer dynamic content — every blog is another searchable page for Google to index — that makes your website more likely to be “found” by seniors and their families looking for information

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6 Ways to Measure Your PR Effectiveness

6 Ways to Measure Your PR Effectiveness

Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our ROI? In lieu of upfront research to measure a senior

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7 Qualities of a Good News Story

7 Qualities of a Good News Story

As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what makes a story compelling, you will be better equipped to pitch your idea with confidence. Whether you want coverage for a cool new program your

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