Brand Standards

Branding: Why Bother With Brand Standards?

Recently, McKnight’s Senior Living reported that there is an oversupply of senior housing, resulting in almost $20 billion in capital that is not earning returns — and this trend doesn’t show signs of slowing down anytime soon. What does this

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Senior living marketing: In-house versus agency

Senior Living Marketing: In-House Versus Agency

In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a PACE program, skilled nursing facility or memory care program, you compete locally for the attention

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