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Ever since Uber, Lyft and Airbnb hit the market, the idea of ownership has become passé and the concept of sharing has taken over our economy. The success of these David-turned-Goliath companies that kick-started the sharing economy leaves little doubt

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6 Ways to Measure Your PR Effectiveness

6 Ways to Measure Your PR Effectiveness

Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our

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7 Qualities of a Good News Story

7 Qualities of a Good News Story

As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what makes a story compelling, you will be better equipped to pitch your idea with confidence.

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