So, you’ve hired an agency to help you market and sell your company. As you should—you’ve got more pressing matters to attend to (like actually running your business), and it’s a weight off your shoulders knowing that the experts are
Like it or not, online reviews matter. According to a December 2016 report by the Pew Research Center, 82% of U.S. adults say they at least sometimes consult online reviews and customer ratings before purchasing an item for the first
Occupancy is down at your senior living community, your email marketing open rates are hitting a new low and no one is showing up to the social events you’re hosting to entice leads and referral sources through the doors. Sound
Ever since Uber, Lyft and Airbnb hit the market, the idea of ownership has become passé and the concept of sharing has taken over our economy. The success of these David-turned-Goliath companies that kick-started the sharing economy leaves little doubt
If written well, blog articles add educational and informative content to senior living community websites. Additionally, these articles offer dynamic content — every blog is another searchable page for Google to index — that makes your website more likely to
Journalists and senior living marketers looking for a little good PR have distinctly different jobs but they can often be mutually dependent. While journalists are tasked with reporting the news of the day, senior living marketers are always looking for
Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our
As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what makes a story compelling, you will be better equipped to pitch your idea with confidence.