Let’s face it: Change is hard. Public campaigns that seek to modify a behavior to benefit the community require research, planning and an organized approach. Pivot is experienced working with governmental organizations, and with doing the research around an issue to uncover the barriers that keep individuals from engaging in a desired behavior, then developing messages and communication tactics that encourage awareness and change. We focus on three big questions to arrive at public campaign strategies.
Pivot blends digital and traditional marketing methods, including PR, social media, digital, advertising, and more to achieve campaign objectives. We monitor results to understand what resonates with audiences and adjust or scale strategy and tactics as needed.
Behavior is often driven by convenience and self-interest. By drilling down to the root barriers to change, we develop strategies and tactics that inform, persuade and influence behavior change.
Messages that Resonate
By clarifying who you want to reach, we develop appropriate messaging, imagery, and materials to engage an audience. Then, marketing channels can be confirmed, and the work directed to cost-effective, impactful informational activities.
Promoting Desired Behavior
Identifying goals ensures the work flows logically and helps uncover strategies for overcoming barriers and creating actionable steps toward desired behaviors. Research may include surveys, observation, interviews, focus groups and more to guide messaging and tactics.
Boulder County Housing and Human Services
Strategic Communications Director
Boulder County HHS