Marketing Insights
Why “Click Here” is the Worst Call-to-Action Ever
A call to action, or CTA, is the part of a website, ad or email designed to prompt an immediate response from your audience and
Eight Dos and Don’ts to Keep Your Email Out of the Trash Bin
According to a recent study by Review 42, the average professional receives about 121 emails per day. If you’re not getting traction, it probably means
How Senior Living Communities Can Support Staff During COVID-19
As senior living operators continue to employ best practices to provide care for residents, communities should also be focusing on the best ways to support
How to Social Media: A Guide for Senior Living Communities
From Facebook, to Instagram, to Twitter, to LinkedIn, most senior living communities are highly committed to maintaining their social media presence to help them engage
Recommendation: Senior Living Operators Should Rethink Their Ad Imagery Today
You may have been wondering what types of images make sense for senior living marketing during the COVID-19 era. What will draw customers in? What
Four Types of Virtual Tours Senior Living Communities Can Offer
Without on-site events and in-person tours to attract new leads, senior living communities’ websites have taken on a greater role as a sales and communication
Adjusting Your Content Marketing Strategy to a Climate of Disruption
As state stay-at-home orders across the nation begin to relax and public spaces commence reopening, all sorts of companies, including senior living communities, are returning
How Soliciting Testimonials and Reviews Can Help Your Community’s Brand
You’ve likely heard the saying, “If these walls could talk.” For marketers at senior living communities, getting your residents and their families to talk about