All photos courtesy of Heidi Wagner Photography, The Passions Project Heidi Wagner is the creator of “The Passions Project,” a uniquely poignant black and white portrait photography series that depicts older adults engaging in their passion. While working as an
Your staff and caregivers serve as your clients’ first impression of your senior living community. Therefore, a stable staff is essential for promoting continuity. Historically low unemployment and rising labor costs, though, are two factors making staff retention a major
SEO, or search engine optimization, is the foundation of most online marketing these days. If you’re a senior living operator and you want clients to find your site, you need to incorporate SEO as part of your ongoing marketing strategy.
If you’re looking for a powerful salesperson who effortlessly instills trust and reliably converts leads, try the dining room. Your residents can be the most effective advocates for your community in many ways. Since they’ve already settled in, they’re what
While Facebook is still a dominant social media channel—and an important advertising tool for businesses trying to market their products and services—governmental scrutiny and charges of bias against its advertising platform have prompted the social network to change their policies
Do you think its time to have “the talk” with your parents about transitioning them to a senior living community? You may be worried about how mom and dad will respond. Will they be defensive, thinking you’re trying to take
It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the other end of the line, maybe even a sale was made. As a marketer creating