Keeping residents at senior living communities intellectually engaged and socially connected is critical during this time. Each week, we’ll update this page with creative new ways communities can help to keep their residents happy and engaged while also enforcing social
As the global COVID-19 outbreak continues, many senior living communities are coming to the same realization: they have no choice but to adapt their traditional sales models to the limits of social distancing. Without tours and events to promote your
Obviously, if you manage a senior living community, you are serious about safety every day. But today, you face unprecedented challenges for your operational staff, caregivers, leadership and marketing team. Sadly, every day will bring news of senior living communities
Every senior living community needs to be thinking about two things today: how do we communicate what is going on inside our community while every day brings new news and changes about COVID-19; and are we prepared if we learn
All photos courtesy of Heidi Wagner Photography, The Passions Project Heidi Wagner is the creator of “The Passions Project,” a uniquely poignant black and white portrait photography series that depicts older adults engaging in their passion. While working as an
Your staff and caregivers serve as your clients’ first impression of your senior living community. Therefore, a stable staff is essential for promoting continuity. Historically low unemployment and rising labor costs, though, are two factors making staff retention a major
SEO, or search engine optimization, is the foundation of most online marketing these days. If you’re a senior living operator and you want clients to find your site, you need to incorporate SEO as part of your ongoing marketing strategy.
If you’re looking for a powerful salesperson who effortlessly instills trust and reliably converts leads, try the dining room. Your residents can be the most effective advocates for your community in many ways. Since they’ve already settled in, they’re what