Marketing Insights
Events at Senior Living Communities are Essential for Marketing Professionals
What are prospective residents looking for when choosing a community? They want to feel safe and that they will move into a comfortable environment where
The 2024 Senior Living Marketing Budget Guide
The senior living industry has experienced a dynamic shift. Driven by evolving demographics, changing consumer preferences, and even higher demand, senior living communities that want
Why “Click Here” is the Worst Call-to-Action Ever
A call to action, or CTA, is the part of a website, ad or email designed to prompt an immediate response from your audience and
Eight Dos and Don’ts to Keep Your Email Out of the Trash Bin
According to a recent study by Review 42, the average professional receives about 121 emails per day. If you’re not getting traction, it probably means
How Senior Living Communities Can Support Staff During COVID-19
As senior living operators continue to employ best practices to provide care for residents, communities should also be focusing on the best ways to support
How to Social Media: A Guide for Senior Living Communities
From Facebook, to Instagram, to Twitter, to LinkedIn, most senior living communities are highly committed to maintaining their social media presence to help them engage
Recommendation: Senior Living Operators Should Rethink Their Ad Imagery Today
You may have been wondering what types of images make sense for senior living marketing during the COVID-19 era. What will draw customers in? What
Four Types of Virtual Tours Senior Living Communities Can Offer
In a post-COVID era, senior living communities have learned how to maximize their online marketing efforts. A key element of that being the virtual tour.