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marketing strategy

Aligning Your Marketing Strategy With Your Tactics

Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy by developing and implementing a monthly marketing program. But, like any core component of business

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Senior living marketing: In-house versus agency

Senior Living Marketing: In-House Versus Agency

In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a PACE program, skilled nursing facility or memory care program, you compete locally for the attention

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Subscribe to Senior Living Marketing

You Can Subscribe to Senior Living Marketing

Ever since Uber, Lyft and Airbnb hit the market, the idea of ownership has become passé and the concept of sharing has taken over our economy. The success of these David-turned-Goliath companies that kick-started the sharing economy leaves little doubt

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