While Facebook is still a dominant social media channel—and an important advertising tool for businesses trying to market their products and services—governmental scrutiny and charges of bias against its advertising platform have prompted the social network to change their policies
It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the other end of the line, maybe even a sale was made. As a marketer creating
Perhaps you’ve heard the saying “Jack of all trades.” Maybe you are a Jack, or Jill, of all trades yourself. What you may not know, however, is that the full saying is “Jack of all trades, master of none.” Senior
Every community has a story, and telling yours in a way that’s digestible and intriguing is essential to differentiating yourself from the competition and highlighting your key selling points. As a senior living operator, you know your community’s story better
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy by developing and implementing a monthly marketing program. But, like any core component of business
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you equally. To gain the most from your limited time and marketing budgets, measurement is key.
With the bulk of Baby Boomers reaching retirement in the next decade — and needing or desiring specific housing or care — the senior living industry has numerous opportunities on the horizon. At the same time, the industry faces the
Update: email is still thriving. 3.8 million worldwide email users send 281 million daily emails in 2018, according to the Radicati Group’s latest email statistics report. Those numbers are projected to grow to 4.1 million email users and 319 million
If you want to use online content to grow your business (and you absolutely should), your content needs to be smart — enticing, even. The web is so saturated with online content — blogs, websites, emails, videos, infographics — that
Your residents didn’t decide to move into your community overnight — they went through a journey to get there. That journey, formally referred to as the buyer’s journey, is the process your prospects go through as they first become aware