As the global COVID-19 outbreak continues, many senior living communities are coming to the same realization: they have no choice but to adapt their traditional sales models to the limits of social distancing. Without tours and events to promote your
Your staff and caregivers serve as your clients’ first impression of your senior living community. Therefore, a stable staff is essential for promoting continuity. Historically low unemployment and rising labor costs, though, are two factors making staff retention a major
SEO, or search engine optimization, is the foundation of most online marketing these days. If you’re a senior living operator and you want clients to find your site, you need to incorporate SEO as part of your ongoing marketing strategy.
If you’re looking for a powerful salesperson who effortlessly instills trust and reliably converts leads, try the dining room. Your residents can be the most effective advocates for your community in many ways. Since they’ve already settled in, they’re what
While Facebook is still a dominant social media channel—and an important advertising tool for businesses trying to market their products and services—governmental scrutiny and charges of bias against its advertising platform have prompted the social network to change their policies
It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the other end of the line, maybe even a sale was made. As a marketer creating
Perhaps you’ve heard the saying “Jack of all trades.” Maybe you are a Jack, or Jill, of all trades yourself. What you may not know, however, is that the full saying is “Jack of all trades, master of none.” Senior
Every community has a story, and telling yours in a way that’s digestible and intriguing is essential to differentiating yourself from the competition and highlighting your key selling points. As a senior living operator, you know your community’s story better
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy by developing and implementing a monthly marketing program. But, like any core component of business
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you equally. To gain the most from your limited time and marketing budgets, measurement is key.
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