Obviously, if you manage a senior living community, you are serious about safety every day. But today, you face unprecedented challenges for your operational staff, caregivers, leadership and marketing team. Sadly, every day will bring news of senior living communities
Every senior living community needs to be thinking about two things today: how do we communicate what is going on inside our community while every day brings new news and changes about COVID-19; and are we prepared if we learn
If you’ve ever helped organize a special event, you know it’s far from a quick afternoon task. Between conception, invitations, venue, food, decorations, entertainment and other factors, event planning can require dozens of hours of work with many hands on
For people who aren’t a part of “the media,” the entire industry can seem mysterious, impenetrable, and even scary, but learning how to attract media coverage can be a powerful way to show your community’s value and get people to
Journalists and senior living marketers looking for a little good PR have distinctly different jobs but they can often be mutually dependent. While journalists are tasked with reporting the news of the day, senior living marketers are always looking for
Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our
As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what makes a story compelling, you will be better equipped to pitch your idea with confidence.
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