6 Ways to Measure Your PR Effectiveness

6 Ways to Measure Your PR Effectiveness

Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our

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7 Qualities of a Good News Story

7 Qualities of a Good News Story

As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what makes a story compelling, you will be better equipped to pitch your idea with confidence.

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