Category: Media Relations

This 10-point checklist will help you respond if a resident tests positive for COVID-19 (Coronavirus).

Is Your Community Prepared?

Obviously, if you manage a senior living community, you are serious about safety every day. But today, you face unprecedented challenges for your operational staff, caregivers, leadership and marketing team. Sadly, every day will bring news of senior living communities

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6 Ways to Measure Your PR Effectiveness

6 Ways to Measure Your PR Effectiveness

Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our

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7 Qualities of a Good News Story

7 Qualities of a Good News Story

As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what makes a story compelling, you will be better equipped to pitch your idea with confidence.

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