Aligning Your Marketing Strategy With Your Tactics
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you
If you want to use online content to grow your business (and you absolutely should), your content needs to be smart — enticing, even. The
Your residents didn’t decide to move into your community overnight — they went through a journey to get there. That journey, formally referred to as
When it comes to converting potential senior living residents to actual residents, there are some tried-and-true methods you’re likely using, like phone calls, in-person meetings
In today’s digital era, it’s easier than ever for consumers — including seniors and families looking for housing or care — to find answers to
For people who aren’t a part of “the media,” the entire industry can seem mysterious, impenetrable, and even scary, but learning how to attract media
In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a
Ever since Uber, Lyft and Airbnb hit the market, the idea of ownership has become passé and the concept of sharing has taken over our