It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the other end of the line, maybe even a sale was made. As a marketer creating
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you equally. To gain the most from your limited time and marketing budgets, measurement is key.
In today’s digital world, well-written content not only means content with good information — it also means content that contains relevant senior living keywords, or content that is SEO optimized. Yes, content that’s easy to read, easy to understand and
The first goal of marketing to seniors, families and referral sources is to provide helpful information to these audiences so they see your community as a trusted resource. Once you’ve established this trust, continue to nurture that relationship to the
Forget about “seeing is believing.” In 2017, Googling is believing. These days no one goes out to “see” anything (be it attractions, retail shops, movies, hotels, etc.) without first Googling it. Why make a trip to check out a business
We’ve been in the senior living marketing business for quite a few years now, and we’ve determined that nothing intimidates senior living operators and marketers more than the word “Facebook.” When we add the phrase “ad campaign,” they’re ready to
So, you’ve hired an agency to help you market and sell your company. As you should—you’ve got more pressing matters to attend to (like actually running your business), and it’s a weight off your shoulders knowing that the experts are