The Buyer’s Journey: Why Seniors Chose Your Community
Your residents didn’t decide to move into your community overnight — they went through a journey to get there. That journey, formally referred to as
Your residents didn’t decide to move into your community overnight — they went through a journey to get there. That journey, formally referred to as
The first goal of marketing to seniors, families and referral sources is to provide helpful information to these audiences so they see your community as
In today’s digital era, it’s easier than ever for consumers — including seniors and families looking for housing or care — to find answers to
We’ll let you in on the worst kept secret in the industry: great content is the key to a successful marketing strategy. For years marketing
While marketing firms need to generate revenue to stay in business, we aren’t a firm that likes taking a new customer’s money until we know
Forget about “seeing is believing.” In 2017, Googling is believing. These days no one goes out to “see” anything (be it attractions, retail shops, movies,
We’ve been in the senior living marketing business for quite a few years now, and we’ve determined that nothing intimidates senior living operators and marketers
Raise your hand if you’ve been handed a flyer on the street, only to throw it in the next available trash can. Let me guess:
Let’s just cut to the chase and state a truth that’s as true today as it was a few decades ago when AOL first launched:
In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a
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