It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the other end of the line, maybe even a sale was made. As a marketer creating
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you equally. To gain the most from your limited time and marketing budgets, measurement is key.
Let’s just cut to the chase and state a truth that’s as true today as it was a few decades ago when AOL first launched: email is alive and well. As a communication channel, email is still a powerhouse: according
So, you’ve hired an agency to help you market and sell your company. As you should—you’ve got more pressing matters to attend to (like actually running your business), and it’s a weight off your shoulders knowing that the experts are
Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our