It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the other end of the line, maybe even a sale was made. As a marketer creating
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy by developing and implementing a monthly marketing program. But, like any core component of business
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you equally. To gain the most from your limited time and marketing budgets, measurement is key.
Let’s just cut to the chase and state a truth that’s as true today as it was a few decades ago when AOL first launched: email is alive and well. As a communication channel, email is still a powerhouse: according
Occupancy is down at your senior living community, your email marketing open rates are hitting a new low and no one is showing up to the social events you’re hosting to entice leads and referral sources through the doors. Sound