Marketing Insights
Giving Effective Feedback to Your Creative Team
We all love when a design comes together perfectly on the first try, but it usually takes a few revisions and some discussion between the
Talking to Your Parents About Senior Living: 4 Tips for Adult Children
Do you think its time to have “the talk” with your parents about transitioning them to a senior living community? You may be worried about
Call Tracking: Why it Matters to Your Sales and Marketing Team
It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the
Want Enhanced Results in Senior Living? Use an Agency.
Perhaps you’ve heard the saying “Jack of all trades.” Maybe you are a Jack, or Jill, of all trades yourself. What you may not know,
Easing the Transition to Senior Living With a Move-In Strategy
Each chapter of life brings new challenges. Moving from a home and into a retirement community will be one of the biggest challenges that a
Outsourcing Your Content Creation? Choose the Right Partner.
Every community has a story, and telling yours in a way that’s digestible and intriguing is essential to differentiating yourself from the competition and highlighting
Aligning Your Marketing Strategy With Your Tactics
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy
Is Your Marketing Effective? Calculate Your Cost Per Lead.
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you