Marketing Insights

Branding: Why Bother With Brand Standards?

Branding: Why Bother With Brand Standards?

Without a brand, and brand standards to keep that brand and your business’ messaging consistent, you run the risk of confusing your audience and, worst of all, getting lost in the crowd. Branding is more than your name and logo.

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Facebook Ad Campaign

The Basics of A Successful Facebook Ad Campaign  

We’ve been in the senior living marketing business for quite a few years now, and we’ve determined that nothing intimidates senior living operators and marketers more than the word “Facebook.” When we add the phrase “ad campaign,” they’re ready to

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