Aligning Your Marketing Strategy With Your Tactics
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy
In senior living, a website is a big deal. It’s the place where families, seniors, referral sources and others will come for your contact information,
With the bulk of Baby Boomers reaching retirement in the next decade — and needing or desiring specific housing or care — the senior living
Without a doubt, your senior living organization’s top marketing tool should be your website design. It is the central component of any marketing program, allowing
If you want to use online content to grow your business (and you absolutely should), your content needs to be smart — enticing, even. The
Chances are, your parents taught you to say “please” and “thank you” fairly early on. Those words aren’t just good manners; they’re essential to our
When it comes to converting potential senior living residents to actual residents, there are some tried-and-true methods you’re likely using, like phone calls, in-person meetings
Let’s just cut to the chase and state a truth that’s as true today as it was a few decades ago when AOL first launched: