How to Social Media: A Guide for Senior Living Communities
From Facebook, to Instagram, to Twitter, to LinkedIn, most senior living communities are highly committed to maintaining their social media presence to help them engage
From Facebook, to Instagram, to Twitter, to LinkedIn, most senior living communities are highly committed to maintaining their social media presence to help them engage
While Facebook is still a dominant social media channel—and an important advertising tool for businesses trying to market their products and services—governmental scrutiny and charges
It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the
Perhaps you’ve heard the saying “Jack of all trades.” Maybe you are a Jack, or Jill, of all trades yourself. What you may not know,
Every community has a story, and telling yours in a way that’s digestible and intriguing is essential to differentiating yourself from the competition and highlighting
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy
Update: email is still thriving. 3.8 million worldwide email users send 281 million daily emails in 2018, according to the Radicati Group’s latest email statistics
If you want to use online content to grow your business (and you absolutely should), your content needs to be smart — enticing, even. The
The first goal of marketing to seniors, families and referral sources is to provide helpful information to these audiences so they see your community as
We’ll let you in on the worst kept secret in the industry: great content is the key to a successful marketing strategy. For years marketing
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