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Ever since Uber, Lyft and Airbnb hit the market, the idea of ownership has become passé and the concept of sharing has taken over our economy. The success of these David-turned-Goliath companies that kick-started the sharing economy leaves little doubt that a collaborative economy just makes sense: sharing products and

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6 Ways to Measure Your PR Effectiveness

6 Ways to Measure Your PR Effectiveness

Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our ROI? In lieu of upfront research to measure a senior

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