CDC Manual Provides Communications Blueprint for Senior Living Operators
Communicating during a crisis requires planning, organization, and the ability to adjust as the situation unfolds. The CDC’s blueprint can help.
Communicating during a crisis requires planning, organization, and the ability to adjust as the situation unfolds. The CDC’s blueprint can help.
COVID-19 has weakened the very heart of what senior living communities are best at: offering socialization that supports resident well-being. Yet while this disease disproportionately
Obviously, if you manage a senior living community, you are serious about safety every day. But today, you face unprecedented challenges for your operational staff,
Every senior living community needs to be thinking about two things today: how do we communicate what is going on inside our community while every
All photos courtesy of Heidi Wagner Photography, The Passions Project Heidi Wagner is the creator of “The Passions Project,” a uniquely poignant black and white
SEO, or search engine optimization, is the foundation of most online marketing these days. If you’re a senior living operator and you want clients to
While Facebook is still a dominant social media channel—and an important advertising tool for businesses trying to market their products and services—governmental scrutiny and charges
Perhaps you’ve heard the saying “Jack of all trades.” Maybe you are a Jack, or Jill, of all trades yourself. What you may not know,
Every community has a story, and telling yours in a way that’s digestible and intriguing is essential to differentiating yourself from the competition and highlighting
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy
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