marketing strategy

Aligning Your Marketing Strategy With Your Tactics

Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy by developing and implementing a monthly marketing program. But, like any core component of business

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Targeting Leads with Strategic Content

Target Leads with Strategic Online Content

If you want to use online content to grow your business (and you absolutely should), your content needs to be smart — enticing, even. The web is so saturated with online content — blogs, websites, emails, videos, infographics — that

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Senior living marketing: In-house versus agency

Senior Living Marketing: In-House Versus Agency

In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a PACE program, skilled nursing facility or memory care program, you compete locally for the attention

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