Senior living marketing: In-house versus agency

Senior Living Marketing: In-House Versus Agency

In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a PACE program, skilled nursing facility or memory care program, you compete locally for the attention

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Ever since Uber, Lyft and Airbnb hit the market, the idea of ownership has become passé and the concept of sharing has taken over our economy. The success of these David-turned-Goliath companies that kick-started the sharing economy leaves little doubt

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6 Ways to Measure Your PR Effectiveness

6 Ways to Measure Your PR Effectiveness

Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can we tell if our efforts are working; how long before we see results; and, what’s our

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