Marketing Insights
Marketing to Seniors? 3 Reasons to Use Facebook to Sell Senior Living
Occupancy is down at your senior living community, your email marketing open rates are hitting a new low and no one is showing up to
You Can Subscribe to Senior Living Marketing
Ever since Uber, Lyft and Airbnb hit the market, the idea of ownership has become passé and the concept of sharing has taken over our
SEO Blogging: Are Your Blog Posts Search Engine Optimized?
If written well, blog articles add educational and informative content to senior living community websites. Additionally, these articles offer dynamic content — every blog is
6 Basics of Establishing Good Press Relations as a Senior Living Marketer
Journalists and senior living marketers looking for a little good PR have distinctly different jobs but they can often be mutually dependent. While journalists are
6 Ways to Measure Your PR Effectiveness
Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can
7 Qualities of a Good News Story
As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what