Marketing Insights
SEO Blogging: Are Your Blog Posts Search Engine Optimized?
If written well, blog articles add educational and informative content to senior living community websites. Additionally, these articles offer dynamic content — every blog is
6 Basics of Establishing Good Press Relations as a Senior Living Marketer
Journalists and senior living marketers looking for a little good PR have distinctly different jobs but they can often be mutually dependent. While journalists are
6 Ways to Measure Your PR Effectiveness
Most marketers, including those in senior care marketing, have three questions they’d like answered shortly after a public relations tactic has been started: How can
7 Qualities of a Good News Story
As a senior living marketing professional, it can be daunting to approach the media with a story suggestion. But, with a little knowledge of what