Marketing Insights

Create Landing Pages that Convert Strangers to Senior Living Leads
When it comes to converting potential senior living residents to actual residents, there are some tried-and-true methods you’re likely using, like phone calls, in-person meetings

Calls to Action – 5 Best Practices in Senior Living Marketing
The first goal of marketing to seniors, families and referral sources is to provide helpful information to these audiences so they see your community as

Generating Senior Living Content: Seven Best Practices
In today’s digital era, it’s easier than ever for consumers — including seniors and families looking for housing or care — to find answers to

Why Should Your Business Blog? Because Content Marketing.
We’ll let you in on the worst kept secret in the industry: great content is the key to a successful marketing strategy. For years marketing

Hosting a Special Event: What’s Your Media Strategy?
If you’ve ever helped organize a special event, you know it’s far from a quick afternoon task. Between conception, invitations, venue, food, decorations, entertainment and

How To Attract Media Coverage for Your Senior Living Community
For people who aren’t a part of “the media,” the entire industry can seem mysterious, impenetrable, and even scary, but learning how to attract media

6 Reasons A Marketing Audit Is Essential To Your Business’ Success
While marketing firms need to generate revenue to stay in business, we aren’t a firm that likes taking a new customer’s money until we know

Branding: Why Bother With Brand Standards?
Without a brand, and brand standards to keep that brand and your business’ messaging consistent, you run the risk of confusing your audience and, worst