Marketing Insights

Google My Business: Putting Your Senior Living Community On The Map With SEO
Forget about “seeing is believing.” In 2017, Googling is believing. These days no one goes out to “see” anything (be it attractions, retail shops, movies,

The Basics of A Successful Facebook Ad Campaign
We’ve been in the senior living marketing business for quite a few years now, and we’ve determined that nothing intimidates senior living operators and marketers

Using Inbound Marketing to Fill Your Senior Living Community
Raise your hand if you’ve been handed a flyer on the street, only to throw it in the next available trash can. Let me guess:

How to Use Email Marketing to Establish and Nurture Relationships with Leads
Let’s just cut to the chase and state a truth that’s as true today as it was a few decades ago when AOL first launched:

WordPress Websites are Wonderful, but Maintenance is Key
Most senior living community websites run on a platform called WordPress. This platform is the foundational tool for most website designers, who can modify what

Senior Living Marketing: In-House Versus Agency
In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a

Your Marketing Report: Insightful or Useless?
So, you’ve hired an agency to help you market and sell your company. As you should—you’ve got more pressing matters to attend to (like actually

Got Reviews? 5 Essentials of Online Reputation Management
Like it or not, online reviews matter. According to a December 2016 report by the Pew Research Center, 82% of U.S. adults say they at