Marketing Insights
The Basics of A Successful Facebook Ad Campaign
We’ve been in the senior living marketing business for quite a few years now, and we’ve determined that nothing intimidates senior living operators and marketers
Using Inbound Marketing to Fill Your Senior Living Community
Raise your hand if you’ve been handed a flyer on the street, only to throw it in the next available trash can. Let me guess:
How to Use Email Marketing to Establish and Nurture Relationships with Leads
Let’s just cut to the chase and state a truth that’s as true today as it was a few decades ago when AOL first launched:
WordPress Websites are Wonderful, but Maintenance is Key
Most senior living community websites run on a platform called WordPress. This platform is the foundational tool for most website designers, who can modify what
Senior Living Marketing: In-House Versus Agency
In a competitive senior living environment, marketing an organization’s unique story and capabilities is essential. Whether you operate an independent or assisted living community, a
Your Marketing Report: Insightful or Useless?
So, you’ve hired an agency to help you market and sell your company. As you should—you’ve got more pressing matters to attend to (like actually
Got Reviews? 5 Essentials of Online Reputation Management
Like it or not, online reviews matter. According to a December 2016 report by the Pew Research Center, 82% of U.S. adults say they at
Marketing to Seniors? 3 Reasons to Use Facebook to Sell Senior Living
Occupancy is down at your senior living community, your email marketing open rates are hitting a new low and no one is showing up to