Memo to Senior Living Operators: Your Residents are Your Best Marketers
If you’re looking for a powerful salesperson who effortlessly instills trust and reliably converts leads, try the dining room. Your residents can be the most
If you’re looking for a powerful salesperson who effortlessly instills trust and reliably converts leads, try the dining room. Your residents can be the most
While Facebook is still a dominant social media channel—and an important advertising tool for businesses trying to market their products and services—governmental scrutiny and charges
It’s just another day at the office. The phone rings, the sales department answers. Perhaps a great conversation is had with the customer on the
Perhaps you’ve heard the saying “Jack of all trades.” Maybe you are a Jack, or Jill, of all trades yourself. What you may not know,
Every community has a story, and telling yours in a way that’s digestible and intriguing is essential to differentiating yourself from the competition and highlighting
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you
With the bulk of Baby Boomers reaching retirement in the next decade — and needing or desiring specific housing or care — the senior living
Update: email is still thriving. 3.8 million worldwide email users send 281 million daily emails in 2018, according to the Radicati Group’s latest email statistics
If you want to use online content to grow your business (and you absolutely should), your content needs to be smart — enticing, even. The
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