Marketing Insights
How Senior Living Communities Dealing With COVID-19 Can Sell Remotely
As the global COVID-19 outbreak continues, many senior living communities are coming to the same realization: they have no choice but to adapt their traditional
Is Your Community Prepared?
Obviously, if you manage a senior living community, you are serious about safety every day. But today, you face unprecedented challenges for your operational staff,
Your Guide to Crisis Communications for Senior Living Communities
Every senior living community needs to be thinking about two things today: how do we communicate what is going on inside our community while every
How Marketing Can Help Senior Living Operators Improve Staff Recruitment and Retention
Your staff and caregivers serve as your clients’ first impression of your senior living community. Therefore, a stable staff is essential for promoting continuity. Historically
What is SEO and What Does it Mean to Senior Living Operators?
SEO, or search engine optimization, is the foundation of most online marketing these days. If you’re a senior living operator and you want clients to
Memo to Senior Living Operators: Your Residents are Your Best Marketers
If you’re looking for a powerful salesperson who effortlessly instills trust and reliably converts leads, try the dining room. Your residents can be the most
Facebook’s Ad Platform Changes Will Affect Senior Living Marketing
While Facebook is still a dominant social media channel—and an important advertising tool for businesses trying to market their products and services—governmental scrutiny and charges