Marketing Insights
Why an Effective Video Marketing Strategy is Key, Especially Now
Why is right now the best time for businesses to begin developing an effective video marketing strategy? While many of us are home, self-quarantined and
Senior Living Residents and the Power of Zoom
Tools like Zoom, Google Hangouts, and Microsoft Teams have been helpful in keeping residents and families engaged on senior living campuses.
CDC Manual Provides Communications Blueprint for Senior Living Operators
Communicating during a crisis requires planning, organization, and the ability to adjust as the situation unfolds. The CDC’s blueprint can help.
Stop, Start, Continue: Senior Living Marketing During COVID-19
COVID-19 has weakened the very heart of what senior living communities are best at: offering socialization that supports resident well-being. Yet while this disease disproportionately
A Q&A With Dementia Care Expert Teepa Snow
Dementia care specialist and advocate Teepa Snow is the creator of “Positive Approach to Care,” a person-centered approach to treatment that works with caregivers and
Fun Ways for Residents to Stay Connected During Social Distancing
Experience virtual travel Visit Smithsonian Magazine’s virtual travel home page to tour world destinations, or look up Google’s virtual tours of five U.S. National Parks,
How Senior Living Communities Dealing With COVID-19 Can Sell Remotely
As the global COVID-19 outbreak continues, many senior living communities are coming to the same realization: they have no choice but to adapt their traditional
Is Your Community Prepared?
Obviously, if you manage a senior living community, you are serious about safety every day. But today, you face unprecedented challenges for your operational staff,