Perhaps you’ve heard the saying “Jack of all trades.” Maybe you are a Jack, or Jill, of all trades yourself. What you may not know, however, is that the full saying is “Jack of all trades, master of none.” Senior
Each chapter of life brings new challenges. Moving from a home and into a retirement community will be one of the biggest challenges that a senior and their loved ones will face. Yet, this chapter of life can be rewarding
Every community has a story, and telling yours in a way that’s digestible and intriguing is essential to differentiating yourself from the competition and highlighting your key selling points. As a senior living operator, you know your community’s story better
Marketing is arguably the most crucial aspect of a senior living operator’s business plan. Pivot has helped communities that are half-full reach 100 percent occupancy by developing and implementing a monthly marketing program. But, like any core component of business
In today’s modern digital marketing environment, it is important to spread your marketing efforts across multiple channels; however, all marketing tactics are not serving you equally. To gain the most from your limited time and marketing budgets, measurement is key.
In senior living, a website is a big deal. It’s the place where families, seniors, referral sources and others will come for your contact information, directions, to schedule a tour, or poke around to see photos, floor plans, social life
In today’s digital world, well-written content not only means content with good information — it also means content that contains relevant senior living keywords, or content that is SEO optimized. Yes, content that’s easy to read, easy to understand and