Marketing Insights
Four Types of Virtual Tours Senior Living Communities Can Offer
In a post-COVID era, senior living communities have learned how to maximize their online marketing efforts. A key element of that being the virtual tour.
Adjusting Your Content Marketing Strategy to a Climate of Disruption
As state stay-at-home orders across the nation begin to relax and public spaces commence reopening, all sorts of companies, including senior living communities, are returning
How Soliciting Testimonials and Reviews Can Help Your Community’s Brand
You’ve likely heard the saying, “If these walls could talk.” For marketers at senior living communities, getting your residents and their families to talk about
Why an Effective Video Marketing Strategy is Key, Especially Now
Why is right now the best time for businesses to begin developing an effective video marketing strategy? Because video already makes up an estimated 82%
Senior Living Residents and the Power of Zoom
Tools like Zoom, Google Hangouts, and Microsoft Teams have been helpful in keeping residents and families engaged on senior living campuses.
CDC Manual Provides Communications Blueprint for Senior Living Operators
Communicating during a crisis requires planning, organization, and the ability to adjust as the situation unfolds. The CDC’s blueprint can help.
Stop, Start, Continue: Senior Living Marketing During COVID-19
COVID-19 has weakened the very heart of what senior living communities are best at: offering socialization that supports resident well-being. Yet while this disease disproportionately
A Q&A With Dementia Care Expert Teepa Snow
Dementia care specialist and advocate Teepa Snow is the creator of “Positive Approach to Care,” a person-centered approach to treatment that works with caregivers and