Marketing Insights
Senior Living Website Design: Common Snags and Best Practices
In senior living, a website is a big deal. It’s the place where families, seniors, referral sources and others will come for your contact information,
Lead Generation in Senior Living is Top Priority
With the bulk of Baby Boomers reaching retirement in the next decade — and needing or desiring specific housing or care — the senior living
Keywords Matter: Senior Living Keywords to Consider
In today’s digital world, well-written content not only means content with good information — it also means content that contains relevant senior living keywords, or
Using Email Marketing Segmentation to Support the Senior Buyer’s Journey
Update: email is still thriving. 3.8 million worldwide email users send 281 million daily emails in 2018, according to the Radicati Group’s latest email statistics
A Website is the Heartbeat of Your Senior Living Marketing
Without a doubt, your senior living organization’s top marketing tool should be your website design. It is the central component of any marketing program, allowing
Target Leads with Strategic Online Content
If you want to use online content to grow your business (and you absolutely should), your content needs to be smart — enticing, even. The
The Buyer’s Journey: Why Seniors Chose Your Community
Your residents didn’t decide to move into your community overnight — they went through a journey to get there. That journey, formally referred to as
Thank You Pages for Senior Living and Why They Matter
Chances are, your parents taught you to say “please” and “thank you” fairly early on. Those words aren’t just good manners; they’re essential to our